In days gone by, the adventurous, the dispossessed and the optimists set out to distant lands in search of dreams and fortune. Now that we live in a world of instant communication connected by more devices than there are people on the planet, the adventure begins at home. As for fortunes, they are made and lost online, the commodity of value is information itself and how we mine, deposit and ultimately use it to enrich our lives.
Communities migrate from one rich source of information to another, often existing in symbiosis and sometimes pilfering from each other to offer the best content. This is the new frontier in the rich tapestry of human history and I hope to both enrich everyone I touch and learn from the experience. Technology based marketing, bridging the gap between the information poor to the information rich, recreating the businesses in the physical world into the online is what YCIS.co does for our clients.